Hal ini berarti bahwa produk model pengembangan Pemasaran Internasional berbasis Web Modular layak digunakan dalam proses pembelajaran Pemasaran Internasional di Jurusan Administrasi Niaga. Hasil penelitian menunjukkan bahwa produk pengembangan dari model pembelajaran Pemasaran Internasional berbasis Web Modular adalah baik. Model Pembelajaran ini melibatkan mahasiswa secara aktif, menggunakan beberapa metode pengajaran dan sumber serta media pembelajaran. Keywords: developing learning model, international marketing, Web Modular-based learning model.Penelitian ini mefokuskan pada pengembangan pembelajaran dari model pengembangan model pembelajaran marketing internasional di Jurusan Administrasi Niaga Politeknik Negeri Malang kedalam model pembelajaran yang berkarakteristik menggunakan bantuan komputer, yaitu model pembelajaran Pemasaran Internasional Berbasis Web Modular. It is recommended that (1) teachers who are teaching lesson of International Marketing should be given provision about Web Modular-based International Marketing learning model, (2) For further development, this International Marketing learning model can be in the form of Web Modular based on internet (3) To validate this International Marketing learning model, it can be applied in other lessons and (4) For organizing Web Modular learning of all lesson material have developed by computer aided, likely: e-book, e-module and e-tutorial, so Malang State Polytechnic should be build e-library in future. It means that product of Web Modular based International Marketing learning model is valid to use in the learning process of International Marketing lesson at Business Administration Department. Findings show that the product of Web Modular based International Marketing learning model is good. This study focused on development learning of the international marketing learning model at Business Administration Department of Malang State Polytechnic into learning model characterized by computer aided, which is Web Modular based International Marketing learning model, in which this learning model employs students who are active, multi methods of teaching, and multi source of learning. PENGEMBANGAN MODEL PEMBELAJARAN PEMASARAN INTERNASIONAL BERBASIS WEB MODULAR DI JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG

PENGEMBANGAN MODEL PEMBELAJARAN PEMASARAN INTERNASIONAL BERBASIS WEB MODULAR DI JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG Seminar Nasional Terapan Riset Inovatif (SENTRINOV) View Publication Info

Buku pemasaran internasional